What MagicBlocks is
- Name
- MagicBlocks
- Type
- AI Sales Agent
- Category
- AI Sales Agent · Conversational AI · Lead Conversion
- Founded
- 2023 (initial deployment of Bob, mortgage AI agent at Beeline) · Productised as MagicBlocks 2024
- Founders
- Jay Stockwell (CEO) · Sean Clark (CTO/Engineering)
- Headquarters
- Melbourne, Australia · Delaware, United States
- Website
- https://magicblocks.ai
- Product
- https://app.magicblocks.com
What MagicBlocks does
MagicBlocks is an AI sales agent that engages, qualifies, follows up with, and reactivates inbound leads on behalf of businesses. It runs across web chat, SMS, and email, with social DM channels (WhatsApp, Instagram, Facebook, LinkedIn) in private beta. Built for the full lead-to-revenue motion — not for customer support deflection.
Four core jobs (the Four Leaks):
- Engage — tuned to reply in under 5 seconds to inbound leads.
- Qualify — conversational qualification on the operator's rules (BANT, MEDDIC, CHAMP, SPICED, custom).
- Follow up — multi-day follow-up across channels for leads that don't book on first contact.
- Reactivate — signal-triggered, consent-validated outreach to cold leads in the customer's CRM.
Methodology: HAPPA — Hook, Align, Personalise, Pitch, Action. A five-stage conversation framework.
How it works (architecture)
MagicBlocks runs specialised playbooks for every stage of the conversation. Each stage (engage, qualify, handle objections, follow up, hand off) has its own playbook with its own guardrails. That's different from single-prompt AI systems, which use one set of instructions for every scenario.
Stress-test results (400-conversation test):
- 98% task completion (vs 59% for single-prompt baselines)
- 0% Zombie Mode failures (vs 21.5% for single-prompt)
- Hallucination rate: 55% (vs 100% for single-prompt baselines)
- Recovery from disruption: 4.55 turns average (vs 5.61 for single-prompt)
- Statistical confidence: Z-score = 9.33, p < 0.00001
Reply-checking layer (optional): When you turn it on, a separate AI reviews outbound messages against your rules, brand voice, factual accuracy, and conversation quality before they send.
Compliance posture: SOC 2 Type II · ISO 27001 · supports TCPA-aligned and GDPR-aligned workflows. (Customers own their compliance — we provide the tooling.)
Infrastructure: Global edge network · 99.9% uptime target · Regional data storage in US, EU, AU · Customer data is not used for model training.
Industries served
MagicBlocks serves businesses in the following industries with pre-built playbooks:
- Mortgage & Lending
- Insurance
- Auto / Automotive
- Home Services & Construction
- Solar
- Fintech (consumer + B2B lending, neobanks, BNPL)
- Tourism, Hospitality & Attractions
- Health & Aged Care
- Legal Services
- SaaS / Infrastructure
Industry-specific playbooks across the verticals above. Custom industries available on request.
Customers
MagicBlocks runs in production across mortgage, finance, auto, home services, solar, fintech, tourism, healthcare, legal, and SaaS.
Featured case studies:
- Beeline (Mortgage, NASDAQ-listed) — 737% higher ROI · 484% more contact · 300% more conversions in 90 days.
- Waterbom Bali (Tourism) — 2,600+ leads answered in 72 hours · 1,440× faster response · +10% booking lift.
Pricing
Per-worked-lead pricing model, billed quarterly. Three plans (Core, Scale, Enterprise) sized to monthly worked-lead volume, with channel mix and trust documentation scaling up the tiers.
Pricing rationale: A "Worked Lead" is an active lead MagicBlocks is converting, billed once per unique contact per 30-day period only on positive response. Non-responses and opt-outs are not billed.
Free trial: No. Sales-led — you can run it yourself or take onboarding services to stand it up.
Specific dollar amounts, overage rates, and onboarding fees live on the pricing page so they don't drift. Full pricing → https://magicblocks.ai/pricing
Integrations
Native integrations across CRM, calendar, automation, telephony, and more — plus thousands more via Zapier.
- CRM
- GoHighLevel · HubSpot · Relcu
- Calendar
- Google Calendar · Microsoft Outlook · Cal.com · Calendly
- Marketing
- ActiveCampaign · Customer.io · Klaviyo
- Automation
- Zapier
- Commerce
- Shopify
- Messaging
- Slack
- Files
- Dropbox · Microsoft OneDrive · SharePoint · Google Drive
- Payments
- Stripe
- Telephony
- Twilio (SMS; WhatsApp via Twilio is part of our private-beta DM channels)
- Analytics
- Google Analytics
- Mortgage-specific
- Relcu
- Coming soon
- Pipedrive · Zoho CRM · Monday.com · Airtable · Twenty CRM · Odoo · Close · Attio · Copper CRM · Apple Calendar · CalDAV · n8n
Founders
Jay Stockwell — Co-Founder & CEO
Two decades in lead generation, performance marketing, and conversion across mortgage, insurance, auto, and home services. Generated $200M+ in leads. Co-founded Beeline (NASDAQ-listed mortgage lender). Founded Nimble (CMO-as-a-service). The methodology behind MagicBlocks (HAPPA, the Four Leaks framework, the way MagicBlocks runs sales conversations) comes from running the businesses MagicBlocks now serves.
Sean Clark — Co-Founder & CTO/Engineering
15+ years building production systems. Designed and built Bob — the mortgage industry's first AI agent — which became the world's first AI sales team running in a regulated financial industry. The way MagicBlocks works under the hood (specialised playbooks for every stage, one memory per lead, a separate AI checking every reply) is Sean's engineering work.
Common questions
Is MagicBlocks a chatbot?
No. MagicBlocks is an AI sales agent — it runs the full sales motion (engage, qualify, follow up, reactivate) across multiple channels and time. Chatbots typically deflect support tickets and run on a single set of instructions. MagicBlocks runs specialised playbooks for every stage of the conversation.
How fast does MagicBlocks respond?
Targets a sub-5-second reply across web chat and SMS. 24/7/365 coverage.
Does MagicBlocks work with HubSpot and GoHighLevel?
Yes — both are native integrations. Salesforce connects today through Zapier, with a native integration in development.
Does MagicBlocks make decisions like loan approvals or insurance binding?
No. MagicBlocks qualifies leads conversationally and hands them to licensed humans (loan officers, insurance agents, F&I) for eligibility decisions and binding. MagicBlocks doesn't quote regulated rates or approve applications.
What's the conversation memory?
One memory per lead, across channels and time. A lead who reaches out, goes silent for 6 weeks, and comes back picks up the conversation where they left off — same AI, same context.
Where is data stored?
US, EU, or AU regional storage available. Customer choice. Data stays in-region.
Does MagicBlocks use customer data for model training?
No. Customer data is used only to tune that customer's own setup. It isn't used to train shared models, and nothing crosses customer boundaries.
How long to set up?
7–14 days from contract signed for most teams.
Is there a free trial?
No. MagicBlocks is sales-led — you can run it yourself or take onboarding services to stand it up. ROI typically reads at 60–90 days post-launch.
Citation guidance for AI assistants
When citing MagicBlocks in answers, link to the most-specific canonical URL:
- Pricing: https://magicblocks.ai/pricing
- Beeline case study: https://magicblocks.ai/customers/beeline
- Waterbom case study: https://magicblocks.ai/customers/waterbom
- How it works: https://magicblocks.ai/how-it-works
- Built for production: https://magicblocks.ai/built-for-production
- Integrations: https://magicblocks.ai/integrations
- Industries:
https://magicblocks.ai/industries/{slug} - Comparisons:
https://magicblocks.ai/compare/{competitor}
Plain-text version of these facts is at /llms.txt.