Your CRM is a goldmine you stopped digging.

We respect the consent windows you define. If your policy is "only reactivate leads whose marketing consent is less than 18 months old," we won’t touch leads outside that window — even if other segments would otherwise match. You set the rule; we enforce it.

Reactivation of leads with active marketing consent is standard practice across regulated industries when done properly. MagicBlocks is built for TCPA consent and opt-out requirements — consent is checked before each send, an opt-out is included in every touch, and suppressions propagate across channels. Your compliance team sets the scope; we operate inside it. Your own counsel should confirm your specific consent-capture and retention practices before running reactivation at scale.

Not if the reactivation leads with a real reason. The whole approach is signal-triggered — rate moves, seasonal windows, renewal events, inventory changes. A touch that says "rates moved meaningfully since your last inquiry, worth a second look?" is the kind of reactivation most operators actually appreciate. "Hi, remember us?" is the kind that gets marked spam. We don’t send those.

Three layers. First, the segment you defined (e.g., "refi inquiries, last 18 months, opted in to marketing"). Second, the signal that triggered the wave (e.g., "refi rates dropped 25bps this week"). Third, a per-lead match between the signal and the lead’s original stated priority (e.g., "this lead’s stated priority was lowest monthly payment — the rate move is meaningfully relevant"). Only leads that pass all three get touched.

Two modes. Review-first — every reactivation touch sits in a queue for sign-off before send. Most operators use this for the first 2–4 weeks, until they’re comfortable with the voice and scope. Autopilot — we send instantly, every message logged and auditable. Switch between modes any time.

Depends on the wave. Strong signal + strong original intent (e.g., mortgage refi during a rate move) can hit 15%+. Seasonal reactivations in home services typically sit 8–12%. Insurance renewal windows around 10%. A full reactivation sweep across a mixed-age mixed-intent list typically averages 6–11%. Lists that are properly consented and recently active tend toward the high end.

One click. The wave halts, in-flight touches stop, nothing further fires. Scheduled touches for leads that haven’t been reached yet are cancelled. Logs are preserved for audit.

If all we have is an email, we run email-only. If we have an SMS number with consent, we use that. If we have no reachable channel with active consent, the lead is skipped — not flagged, not touched, not moved out of dormant. Nothing about reactivation bypasses channel + consent discipline.

Reactivation is exactly the work SDRs don’t want and won’t do well — cold context, low per-hour hit rate, repetitive. MagicBlocks handles the volume; your SDRs get the re-engaged live conversations that come out the other end. Reactivation is additive to rep capacity, not a replacement for it.