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CASE STUDY

How Beeline Achieved a 6x Increase in Qualified Leads Overnight

Beeline AI vs Human

For Beeline, MagicBlocks tackled four critical challenges: missed leads after hours, slow response times, low engagement rates, and inefficient lead qualification. By providing real-time, 24/7 responses, creating personalized conversations, and streamlining lead qualification, MagicBlocks turned lost opportunities into sales.

The result? A business that’s not only more efficient but more human, meeting leads exactly when and where they needed support, with conversations that felt human, empathetic, and purposeful.

Beeline-Logo-Navy

Beeline​ is a US based fintech mortgage lender transforming the home loan experience into the shortest path possible. Beeline’s end-to-end digital and AI platform means users can apply, get more reliable pre-approvals and lock a rate  in as little as 10 minutes in one session from their mobile device.

To find out more, go to makeabeeline.com

The Challenge

Imagine a homebuyer scrolling through mortgage options late at night, overwhelmed with questions but eager to make a decision. They’re on Beeline’s website, but no one is there to assist them in real-time.

Beeline needed a way to meet each lead in real-time, at any hour; even at 2 am, with the same quality and even better care that their team would offer during the day. 

Beeline was growing fast, but they faced four critical challenges that were holding them back:

  1. Missed Leads: With 60% of inquiries arriving after hours, valuable opportunities were slipping through the cracks.
  2. Slow Response Times: Delayed replies often caused potential customers to drop off before engaging fully.
  3. Low Engagement Rates: Visitors browsing their website were leaving without meaningful interactions.
  4. Inefficient Lead Qualification: The sales team spent significant time chasing unqualified prospects, taking time away from high-value opportunities.

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The Solution 

When Beeline integrated MagicBlocks, they gained more than just another AI tool.

They welcomed a "teammate" who could work tirelessly engaging not just one or two leads, but thousands at a time—around the clock.

Instead of waiting until morning for a response, homebuyers are immediately greeted by Bob.

Unlike the usual wooden, scripted AI Agents, that can barely perform Q&A, Bob oozes personality, making each a memorable experience. Customers feel like they’re talking to a warm trusted guide as opposed to a machine.

Here’s what made Bob revolutionary:

  1. Speed to Lead: Bob responds to inquiries in under 5 seconds, ensuring no lead is left waiting and creating a frictionless customer experience.
  2. 24/7 Availability: Always “awake,” Bob engages potential customers at any time of day or night with the same consistency and attentiveness as a human loan guide. 
  3. Hooky Engagement: Bob’s personalized and conversational tone transformed unsure visitors into active prospects by creating meaningful, dynamic interactions. With the ability to remember chat history, Bob ensures continuity in conversations, making users feel understood and valued throughout their journey.   
  4. Smart Lead Qualification: By qualifying leads through conversation, Bob saved the sales team valuable time, allowing them to focus on high-value opportunities.

The Results

MagicBlocks delivered exceptional results for Beeline:

737%

Increase in Applications

Bob’s efficiency and seamless interaction drove a remarkable rise in completed applications.

484%

Growth in Qualified Leads

Real-time lead qualification significantly boosted Beeline’s sales pipeline.

300%

Growth in Engagement

From widget loads to meaningful conversations, Bob kept visitors engaged like never before.

48.72%

Conversations-to-Leads Conversion Rate

Bob converted nearly half of all conversations into qualified leads, compared to 25% with human agents.

22.81%

Leads-to-Applications Conversion Rate

Bob drove more leads through the sales funnel than human agents.

5x

Faster Response Time

Leads contacted within 5 seconds were five times more likely to convert, giving Beeline a major competitive advantage.

“MagicBlocks gave us something we couldn’t have achieved with any other tool. Our customers feel supported, our team is freed up for the high-impact conversations, and we’re engaging leads in a way that’s authentic and effective.”
Nick Liuzza, CEO Beeline
Nick Liuzza
CEO, Beeline

Transforming Customer's Experience

For Beeline, MagicBlocks was far more than just automation, it was a bridge that connected them to their customers anytime, day or night, with genuine, helpful conversations. 

Imagine a homebuyer’s surprise and relief when they receive an empathetic, accurate answer, immediately. Or the joy of a customer who no longer needs to call back multiple times to find the information they need. MagicBlocks brought this seamless experience to life for Beeline’s clients.

And it wasn’t just as good as a human: it was better. No human could type that fast, respond that accurately, or tap into an extensive knowledge base humans couldn’t possibly recall and retrieve. 

MagicBlocks’ AI Agent, went beyond the transactional norms of the industry by showcasing emotional support during chats. Whether it was offering words of encouragement to a distressed prospect worried about finances or sharing in the excitement of a customer thrilled about buying their dream home, Bob created a refreshing, human-like connection. 

This elevated experience proved that connecting with customers could be more responsive, more informed, and more compassionate than ever before.

Proven in a Highly Regulated Industry

MagicBlocks AI demonstrated its capability in the sensitive and highly regulated mortgage industry, where compliance, accuracy, and customer trust are paramount. With vital safety Guardians built in, Bob ensures every interaction adheres to strict industry standards while maintaining the speed and accuracy customers expect. 

MagicBlocks AI Agent in Action

Watch how Bob interacts with prospects.

Personalized Greeting 

Bob AI Agent opens with a friendly “G’day!” and recalls a prior conversation, adding a personal touch. He checks in on the prospect’s house hunt and offers tailored mortgage options.

This showcases Bob’s ability to create warm, personalized, and helpful interactions effortlessly.

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Collecting Information

Bob congratulates the prospect warmly, creating a positive and non-pushy atmosphere. He casually asks for their name and email to stay connected, framing it as a helpful step rather than a hard sell.

This showcases Bob’s ability to gather essential information while keeping the interaction friendly and stress-free.

Collecting Information

Qualifying the Prospect

Bob smoothly qualifies the prospect by asking if their credit score is above 580, keeping the tone neutral and professional.

When the answer is "No," Bob provides clear, non-judgmental guidance on the minimum requirements and encourages the prospect to explore their options if they still wish to apply.

This interaction highlights Bob’s ability to qualify leads efficiently while maintaining respect and offering support.

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Emotionally Intelligent

Bob empathetically responds to the prospect’s stress, acknowledging their feelings and validating their efforts to take control of their finances.

With a reassuring tone, Bob offers practical next steps by connecting the prospect with a licensed Loan Guide who can provide tailored solutions.

This interaction demonstrates Bob’s ability to go beyond automation, delivering emotional support and actionable guidance in challenging moments.

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Dive deep

Interactive Tour 

Let’s dive deep into how Magicblocks engages and qualifies leads for Beeline. 

"Leads contacted within the first 5 minutes are 5 times more likely to convert. Bob made this a reality for Beeline, transforming response time from hours to mere seconds. This wasn't just about more leads; it was about meeting each lead at the right moment, creating a defined journey from inquiry to application. "
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Jay Stockwell

CEO, Magicblocks